Sports & stadium activations
Tailgates, concourses, race days and fan zones, where fans are already fired up.
- Running live brand programs since
- 2001
- Events staffed
- 20,000+
- States we cast in
- 50
- Cities with local talent
- 300+
Sports & stadium activations that people remember
Game day is the most loyal crowd in America. Fans arrive early, stay late and share everything. We build activations that become part of their ritual.
Tailgate lot teams, concourse sampling, fan-zone games and halftime moments, for pro, college and motorsport events.
What you get
- Venue and sponsorship coordination
- Tailgate and concourse teams
- Fan-zone games, giveaways and photo moments
- Attendance, sampling and sign-up counts
One agency, no middleman
The team that plans your program is the team that casts it, runs it and reports on it.
Local in every market
Talent in all 50 states and 300+ cities means local faces who know the area, without the travel bill.
Trained before day one
Every ambassador learns your product and your rules before the first shift, not on the floor.
Numbers after every day
Daily counts, photos and notes, so you always know what your program is doing.
Who sports & stadium activations works for
Energy & sports drinks
Sampling, gym and campus teams and branded vehicle tours for drinks people try once and buy for life.
Learn more
Beer, seltzer & spirits
21+ tastings, bar programs and festival activations, run inside every state's rules.
Learn more
Auto
Auto shows, test-drive events and vehicle tours with product specialists and hosts.
Learn more
Food & restaurants
Grand openings, sampling and street teams that fill seats and start lines.
Learn moreFrom plan to recap
- 01PlanGoals, markets, dates and the numbers that define success.
- 02CastLocal talent matched to your brand, in any of the 50 states.
- 03TrainYour product, your talking points and your rules, before day one.
- 04RunOn-site leads, check-ins and logistics, so the day goes to plan.
- 05ReportCounts, photos and a written recap you can take to your team.
Sports & stadium activations: what brands ask
Is Rockstarr Media a marketing agency or a staffing company?
Rockstarr Media is an experiential marketing agency. We plan and run live brand programs end to end: the activation, the trained brand ambassadors and models who deliver it, the logistics on site and the recap after. Brands hire us directly.
How long has Rockstarr Media been in business?
Since 2001. Rockstarr Media has staffed more than 20,000 events.
Where can you run a program?
Nationwide. We cast brand ambassadors and promotional models in all 50 states and 300+ cities, so your team is local to your event.
Tell us what you're launching
Send a short brief. Our marketing team will come back with a plan, the markets we'd run and a quote.
Combine it into one program
Bar & nightlife promotions
21+ promo nights, bar takeovers and on-premise tastings that build real regulars.
Learn more
Pop-up shops & installations
Pop-ups and branded spaces people line up for, staffed and run start to finish.
Learn moreProduct sampling
Put your product in hands: festivals, gyms, campuses, retail and street corners.
Learn more
Brand ambassador programs
The faces of your brand, trained, on message and local in every market.
Learn more