Beer, seltzer & spirits
21+ tastings, bar programs and festival activations, run inside every state's rules.
- Running live brand programs since
- 2001
- Events staffed
- 20,000+
- States we cast in
- 50
- Cities with local talent
- 300+
Where your customer meets your brand
Alcohol marketing lives and dies on the details: who may pour, where a tasting is allowed and how the team talks about the product. We plan around those rules from day one.
Every team member is 21 or older and trained on your brand standards, so the program is fun for the guest and safe for the brand.
Plays we run for beer, seltzer & spirits
On-premise promo nights
Bar and restaurant programs that build regulars, with table visits, tastings and giveaways where allowed.
Retail tastings
Weekend tastings in liquor and grocery stores, scheduled store by store and reported the same day.
Festival and concert bars
Sponsor bars, VIP lounges and sampling tents with ID checks and a team built for long days.
Where we put you
Build your program
Bar & nightlife promotions
21+ promo nights, bar takeovers and on-premise tastings that build real regulars.
Learn moreProduct sampling
Put your product in hands: festivals, gyms, campuses, retail and street corners.
Learn more
Festival & event activations
Your booth, your stage moment, your crowd: at festivals, concerts and sports events.
Learn more
Sports & stadium activations
Tailgates, concourses, race days and fan zones, where fans are already fired up.
Learn more
In-store demos & retail
Demos and launch days that move product off the shelf.
Learn moreWhat beer, seltzer & spirits brands ask
Are your alcohol teams 21+?
Always. Every person working an alcohol program is 21 or older, and we follow each state's and each venue's rules for tastings and giveaways.
Do we hire Rockstarr Media directly?
Yes. Rockstarr Media is the experiential marketing agency. We plan the program, cast and train the team, run it on site and report back. There is no middleman between your brand and the people representing it.
Tell us what you're launching
Send a short brief. Our marketing team will come back with a plan, the markets we'd run and a quote.