
Energy & sports drinks
Sampling, gym and campus teams and branded vehicle tours for drinks people try once and buy for life.
- Running live brand programs since
- 2001
- Events staffed
- 20,000+
- States we cast in
- 50
- Cities with local talent
- 300+
Where your customer meets your brand
A drink is decided in the first sip. The job is getting that sip into the right hands, ice cold, at the moment they want it: after a workout, between classes, at the finish line, in the festival heat.
We run sampling programs and branded vehicle tours for drink brands, with teams who know the product and can tell the story in ten seconds.
Plays we run for energy & sports drinks
Ice-cold sampling where thirst peaks
Gyms, races, campuses, beaches and festival gates, timed to the hottest hours and the busiest exits.
Branded vehicle tours
Wrapped vans and trucks with a built-in sampling counter, driven and staffed by our team city to city.
Ambassador programs
The same trained faces in your markets every week, so customers start to recognize your brand and its people.
Where we put you
Build your program

Product sampling
Put your product in hands: festivals, gyms, campuses, retail and street corners.
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Mobile tours & branded vehicles
Your branded vans, trucks and cars on the road, driven and staffed by our team.
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Brand ambassador programs
The faces of your brand, trained, on message and local in every market.
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College campus marketing
Move-in weeks, quads, game days and dorm drops, run by teams students relate to.
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Sports & stadium activations
Tailgates, concourses, race days and fan zones, where fans are already fired up.
Learn moreWhat energy & sports drinks brands ask
Can you keep product cold all day?
Yes. Coolers, ice, shade and restock runs are part of the plan, so every sample goes out cold from the first hour to the last.
Do we hire Rockstarr Media directly?
Yes. Rockstarr Media is the experiential marketing agency. We plan the program, cast and train the team, run it on site and report back. There is no middleman between your brand and the people representing it.
Tell us what you're launching
Send a short brief. Our marketing team will come back with a plan, the markets we'd run and a quote.