Auto
Auto shows, test-drive events and vehicle tours with product specialists and hosts.
- Running live brand programs since
- 2001
- Events staffed
- 20,000+
- States we cast in
- 50
- Cities with local talent
- 300+
Where your customer meets your brand
A vehicle is a big decision, and the person standing next to it matters. We staff product specialists and hosts who know the trim levels and keep the conversation easy.
Auto shows, ride-and-drive events, dealer launches and touring programs, with sign-ups delivered to your team daily.
Plays we run for auto
Auto show product specialists
Trained specialists on the turntable and the floor who answer questions and capture interest.
Ride-and-drive events
Check-in, waivers, routing and hosts for test-drive programs.
Dealer and tour events
Hosts and brand ambassadors for launches, tours and community events.
Where we put you
Build your program
Trade shows & conventions
Booth teams that stop traffic and capture leads: hosts, models, demonstrators.
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Mobile tours & branded vehicles
Your branded vans, trucks and cars on the road, driven and staffed by our team.
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Brand ambassador programs
The faces of your brand, trained, on message and local in every market.
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Sports & stadium activations
Tailgates, concourses, race days and fan zones, where fans are already fired up.
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On-camera hosts & content
Hosts, models and content creators for your launch, livestream or campaign.
Learn moreWhat auto brands ask
Do you supply drivers for tour vehicles?
Yes. We match drivers to the vehicle and its license and insurance requirements, and staff the brand ambassadors who work each stop.
Do we hire Rockstarr Media directly?
Yes. Rockstarr Media is the experiential marketing agency. We plan the program, cast and train the team, run it on site and report back. There is no middleman between your brand and the people representing it.
Tell us what you're launching
Send a short brief. Our marketing team will come back with a plan, the markets we'd run and a quote.