Fitness & wellness
Gym, race and studio programs with ambassadors who live the lifestyle.
- Running live brand programs since
- 2001
- Events staffed
- 20,000+
- States we cast in
- 50
- Cities with local talent
- 300+
Where your customer meets your brand
Fitness people trust people who train. We cast ambassadors who live the lifestyle, so the recommendation sounds like it comes from a friend at the gym.
Gym tours, race-day sampling, studio events and tournament programs, scheduled around when your customer actually works out.
Plays we run for fitness & wellness
Gym and studio tours
Early-morning and after-work sampling at gyms, studios and boxes in your markets.
Race-day programs
Finish-line sampling and recovery zones at marathons, obstacle races and rides.
Tournament and league teams
Courtside teams at pickleball, tennis and amateur tournaments.
Where we put you
Build your program
Brand ambassador programs
The faces of your brand, trained, on message and local in every market.
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Product sampling
Put your product in hands: festivals, gyms, campuses, retail and street corners.
Learn moreSports & stadium activations
Tailgates, concourses, race days and fan zones, where fans are already fired up.
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Trade shows & conventions
Booth teams that stop traffic and capture leads: hosts, models, demonstrators.
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College campus marketing
Move-in weeks, quads, game days and dorm drops, run by teams students relate to.
Learn moreWhat fitness & wellness brands ask
Are your fitness ambassadors athletes?
We cast people who train, from gym regulars to competitive athletes, and train them on your product and its claims.
Do we hire Rockstarr Media directly?
Yes. Rockstarr Media is the experiential marketing agency. We plan the program, cast and train the team, run it on site and report back. There is no middleman between your brand and the people representing it.
Tell us what you're launching
Send a short brief. Our marketing team will come back with a plan, the markets we'd run and a quote.