
Beauty & cosmetics
Counter demos, pop-ups and launch events where people see the product work on their own skin.
- Running live brand programs since
- 2001
- Events staffed
- 20,000+
- States we cast in
- 50
- Cities with local talent
- 300+
Where your customer meets your brand
Beauty is bought when people see it on themselves. Our demonstrators and hosts know shades, textures and routines, and they turn a quick swatch into a purchase.
Store demos, mall pop-ups, launch events and on-camera moments, with content captured for your channels as it happens.
Plays we run for beauty & cosmetics
Counter and in-store demos
Trained demonstrators at the counter on the busiest days, matching shades and building baskets.
Pop-ups and launch events
Branded spaces with touch-up stations, photo moments and a line out the door on day one.
On-camera hosts
Hosts and models for launch livestreams, tutorials and same-day social content.
Where we put you
Build your program

In-store demos & retail
Demos and launch days that move product off the shelf.
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Pop-up shops & installations
Pop-ups and branded spaces people line up for, staffed and run start to finish.
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On-camera hosts & content
Hosts, models and content creators for your launch, livestream or campaign.
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Brand ambassador programs
The faces of your brand, trained, on message and local in every market.
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Festival & event activations
Your booth, your stage moment, your crowd: at festivals, concerts and sports events.
Learn moreWhat beauty & cosmetics brands ask
Do your demonstrators know makeup and skincare?
We cast for real beauty experience and train every demonstrator on your products, shades and talking points before the first shift.
Do we hire Rockstarr Media directly?
Yes. Rockstarr Media is the experiential marketing agency. We plan the program, cast and train the team, run it on site and report back. There is no middleman between your brand and the people representing it.
Tell us what you're launching
Send a short brief. Our marketing team will come back with a plan, the markets we'd run and a quote.