A Rockstarr Media brand ambassador doing a makeup demo
Experiential marketing for

Beauty & cosmetics

Counter demos, pop-ups and launch events where people see the product work on their own skin.

Running live brand programs since
2001
Events staffed
20,000+
States we cast in
50
Cities with local talent
300+
Beauty & cosmetics

Where your customer meets your brand

Beauty is bought when people see it on themselves. Our demonstrators and hosts know shades, textures and routines, and they turn a quick swatch into a purchase.

Store demos, mall pop-ups, launch events and on-camera moments, with content captured for your channels as it happens.

What works

Plays we run for beauty & cosmetics

01

Counter and in-store demos

Trained demonstrators at the counter on the busiest days, matching shades and building baskets.

02

Pop-ups and launch events

Branded spaces with touch-up stations, photo moments and a line out the door on day one.

03

On-camera hosts

Hosts and models for launch livestreams, tutorials and same-day social content.

Where we put you

Department storesBeauty retailersMalls & pop-upsFestivalsLaunch eventsLivestreams
Questions

What beauty & cosmetics brands ask

Do your demonstrators know makeup and skincare?

We cast for real beauty experience and train every demonstrator on your products, shades and talking points before the first shift.

Do we hire Rockstarr Media directly?

Yes. Rockstarr Media is the experiential marketing agency. We plan the program, cast and train the team, run it on site and report back. There is no middleman between your brand and the people representing it.

Start a campaign

Tell us what you're launching

Send a short brief. Our marketing team will come back with a plan, the markets we'd run and a quote.

What are you looking for? (pick any)