The 8 Types of Modeling, and How to Tell Which One Fits You

Runway, editorial, commercial, promotional, fitness, swim, parts and on camera hosting: what each type of modeling really asks for, who gets booked, and how to tell which one fits you. From a modeling agency in business since 2001.

Most girls who say "I could never be a model" are picturing one kind of model: very tall, very thin, walking a runway in Paris. That is a real job. It is also one lane out of many, and it is the smallest one. Most modeling work in this country is booked for a face, a personality and the ability to show up and deliver, not for a measuring tape. Here are the eight lanes we see every day, what each one really asks for, and how to tell which one is yours. 1. Runway. The catwalk at fashion weeks and designer shows. This is the lane with the strictest look, because designers cut sample clothes to one size and want height. Agencies usually look for women around 5 foot 8 and taller. It pays in prestige and exposure more often than in steady money. If you are tall, lean and can walk with total confidence, try it. 2. Editorial. Fashion stories for magazines and high fashion brands. Editorial wants a striking, unusual face and a model who can take a concept and act it out in a single frame. The look is specific, the competition is fierce, and the photos build a book that opens other doors. 3. Commercial. Catalogs, ecommerce, advertising, packaging, billboards, social campaigns. This is the biggest lane in modeling, and it is where real looking people win. Commercial clients want someone their customer can picture herself as: friendly, believable, any height, many sizes and every age. If people tell you that you have a great smile, start here. 4. Promotional and event modeling. Trade shows, car shows, festivals, product launches, sampling and brand activations. A promotional model is the face of a brand in the room, and the job is talking to people, learning a product and staying sharp for a full day on your feet. It is the lane where a personality books as much work as a face, which is why we tell servers, bartenders and retail workers they are already halfway there. This is also the busiest lane at Rockstarr Media, which has staffed more than 5,000 events since 2001. 5. Fitness. Athletic wear, supplements, gyms and sports brands. Fitness clients want a strong, healthy, trained body and someone who can actually do the movement on camera, not just pose next to it. If you train seriously, this lane rewards it. 6. Swim and lingerie. Swimwear and intimates campaigns, catalogs and shows. These shoots ask for confidence and comfort in very little clothing, and a professional set treats that with respect: a closed set, a clear brief and your agreement in advance. Nobody legitimate pressures you past what you agreed to. 7. Parts. Hands, feet, hair, legs. Jewelry, nail polish, shampoo and shoe brands hire models for one great feature, and the face never shows. It takes flawless upkeep and a very steady hand. 8. On camera hosting and presenting. Hosting, interviews, festival reporting and brand videos. This lane needs a model who can talk: read a teleprompter naturally, ask a good question and take direction between takes. At Rockstarr Media this is the Festival Reporter, Backstage VIP Correspondent and JET SETTERS host work. How to tell which one fits you. Ask yourself four honest questions. How tall am I? Under about 5 foot 7, runway is a long shot, and every other lane is still open. What do people compliment? A great smile points to commercial, a striking face to editorial, a great talker to promo and hosting. What do I already do well? Athletes lean fitness, servers and bartenders lean promo, theater kids lean hosting. What do I want my weeks to look like? Promo and commercial book steady, regular work; runway and editorial are fewer, bigger moments. Most working models are in more than one lane. Start with the one where you already have an edge, get booked, and let the work pull you toward the next. You do not have to figure it out alone. When you apply to Rockstarr Media, our casting team looks at your digitals and tells you where we see you. Choose Model, New Faces, on our casting page. It is free, it takes about three minutes, and you do not need any experience. Photo: a catwalk show at London Fashion Week (Roberta Einer), by Himiller, licensed CC BY-SA 4.0, via Wikimedia Commons.

What are the main types of modeling?

Runway, editorial, commercial, promotional and event modeling, fitness, swim and lingerie, parts modeling, and on camera hosting and presenting.

Which type of modeling is easiest to get into?

Commercial and promotional modeling. They have the widest range of looks, heights and sizes, and they book for personality and reliability as much as appearance.

Do I have to be tall to be a model?

Only for runway, where agencies usually look for women around 5 foot 8 and taller. Commercial, promotional, fitness, parts and hosting work book models of every height.

What is the difference between commercial and editorial modeling?

Commercial modeling sells a product to everyday customers and wants relatable, friendly faces. Editorial modeling tells a fashion story for magazines and high fashion brands and wants a striking, distinctive look.

What does a promotional model do?

A promotional model represents a brand in person at trade shows, car shows, festivals, launches and sampling events: greeting guests, explaining the product and capturing leads.

How do I find out which type of model I am?

Apply with clear digitals. At Rockstarr Media our casting team reviews your photos and tells you where we see you. Applying is free and needs no experience.

The 8 Types of Modeling, and How to Tell Which One Fits YouLondon Fashion Week · Photo: Himiller, CC BY-SA 4.0
Casting · Model Advice

The 8 Types of Modeling, and How to Tell Which One Fits You

6 MIN READPublished: 10/13/2026Updated: 10/13/2026
Most girls who say "I could never be a model" are picturing one kind of model: very tall, very thin, walking a runway in Paris. That is a real job. It is also one lane out of many, and it is the smallest one. Most modeling work in this country is booked for a face, a personality and the ability to show up and deliver, not for a measuring tape. Here are the eight lanes we see every day, what each one really asks for, and how to tell which one is yours. 1. Runway. The catwalk at fashion weeks and designer shows. This is the lane with the strictest look, because designers cut sample clothes to one size and want height. Agencies usually look for women around 5 foot 8 and taller. It pays in prestige and exposure more often than in steady money. If you are tall, lean and can walk with total confidence, try it. 2. Editorial. Fashion stories for magazines and high fashion brands. Editorial wants a striking, unusual face and a model who can take a concept and act it out in a single frame. The look is specific, the competition is fierce, and the photos build a book that opens other doors. 3. Commercial. Catalogs, ecommerce, advertising, packaging, billboards, social campaigns. This is the biggest lane in modeling, and it is where real looking people win. Commercial clients want someone their customer can picture herself as: friendly, believable, any height, many sizes and every age. If people tell you that you have a great smile, start here. 4. Promotional and event modeling. Trade shows, car shows, festivals, product launches, sampling and brand activations. A promotional model is the face of a brand in the room, and the job is talking to people, learning a product and staying sharp for a full day on your feet. It is the lane where a personality books as much work as a face, which is why we tell servers, bartenders and retail workers they are already halfway there. This is also the busiest lane at Rockstarr Media, which has staffed more than 5,000 events since 2001. 5. Fitness. Athletic wear, supplements, gyms and sports brands. Fitness clients want a strong, healthy, trained body and someone who can actually do the movement on camera, not just pose next to it. If you train seriously, this lane rewards it. 6. Swim and lingerie. Swimwear and intimates campaigns, catalogs and shows. These shoots ask for confidence and comfort in very little clothing, and a professional set treats that with respect: a closed set, a clear brief and your agreement in advance. Nobody legitimate pressures you past what you agreed to. 7. Parts. Hands, feet, hair, legs. Jewelry, nail polish, shampoo and shoe brands hire models for one great feature, and the face never shows. It takes flawless upkeep and a very steady hand. 8. On camera hosting and presenting. Hosting, interviews, festival reporting and brand videos. This lane needs a model who can talk: read a teleprompter naturally, ask a good question and take direction between takes. At Rockstarr Media this is the Festival Reporter, Backstage VIP Correspondent and JET SETTERS host work. How to tell which one fits you. Ask yourself four honest questions. How tall am I? Under about 5 foot 7, runway is a long shot, and every other lane is still open. What do people compliment? A great smile points to commercial, a striking face to editorial, a great talker to promo and hosting. What do I already do well? Athletes lean fitness, servers and bartenders lean promo, theater kids lean hosting. What do I want my weeks to look like? Promo and commercial book steady, regular work; runway and editorial are fewer, bigger moments. Most working models are in more than one lane. Start with the one where you already have an edge, get booked, and let the work pull you toward the next. You do not have to figure it out alone. When you apply to Rockstarr Media, our casting team looks at your digitals and tells you where we see you. Choose Model, New Faces, on our casting page. It is free, it takes about three minutes, and you do not need any experience. Photo: a catwalk show at London Fashion Week (Roberta Einer), by Himiller, licensed CC BY-SA 4.0, via Wikimedia Commons.

Your Questions, Answered

What are the main types of modeling?

Runway, editorial, commercial, promotional and event modeling, fitness, swim and lingerie, parts modeling, and on camera hosting and presenting.

Which type of modeling is easiest to get into?

Commercial and promotional modeling. They have the widest range of looks, heights and sizes, and they book for personality and reliability as much as appearance.

Do I have to be tall to be a model?

Only for runway, where agencies usually look for women around 5 foot 8 and taller. Commercial, promotional, fitness, parts and hosting work book models of every height.

What is the difference between commercial and editorial modeling?

Commercial modeling sells a product to everyday customers and wants relatable, friendly faces. Editorial modeling tells a fashion story for magazines and high fashion brands and wants a striking, distinctive look.

What does a promotional model do?

A promotional model represents a brand in person at trade shows, car shows, festivals, launches and sampling events: greeting guests, explaining the product and capturing leads.

How do I find out which type of model I am?

Apply with clear digitals. At Rockstarr Media our casting team reviews your photos and tells you where we see you. Applying is free and needs no experience.

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