Cher, JENNIE and Grace Jones Bring Back Moncler's Most Famous Jackets
Moncler pulled four of its most famous jackets out of the archive, refreshed them, and gave them to three women who never followed anyone's rules: Cher, JENNIE and Grace Jones. The Re/Icons campaign was announced on Oct. 15, 2026.
The four jackets
- Karakorum: first made for the Italian climbers Achille Compagnoni and Lino Lacedelli. Now in cherry red, black, purple and green
- Himalaya: created to outfit the climber Lionel Terray for his first ascent of Makalu in 1955. Now with a cinched waist and an updated logo
- Verone: the down jacket made famous by Italy's Paninari style
- Tibb: a Moncler classic
Who wears what
- Cher: the Himalaya in white and the Verone in black and yellow, a nod to the Bob Mackie scarf dress from The Cher Show
- JENNIE: the Karakorum in black and the Tibb gilet in caramel
- Grace Jones: the Karakorum in deep purple
In their words
- JENNIE: "My most extraordinary dream is to keep discovering different versions of myself that I haven't met yet. To keep creating freely, experiencing new things, and never stop dreaming bigger."
- Grace Jones: "Pioneering spirit is about challenge. I like a challenge that makes me feel like I achieved something that was unachievable."
The story behind the photos
- The idea: the imagined diary of a 1950s mountain explorer, told in black-and-white images
- The theme: pioneers, the ones who go first so others can follow
How to wear the glossy puffer now
- With a mini: a cinched puffer over a short skirt and knee boots
- Going out: a cropped puffer over a fitted top and jeans
- Color: one bold jacket, everything else black
Source: Fashion Week Daily, Oct. 15, 2026.
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Your Questions, Answered
Who stars in Moncler's Re/Icons campaign?
Cher, JENNIE and Grace Jones. The campaign was announced on Oct. 15, 2026.
Which jackets are in Moncler Re/Icons?
Four archive pieces: the Karakorum, the Himalaya, the Verone and the Tibb.
What colors does the Moncler Karakorum come in?
Cherry red, black, purple and green, according to Fashion Week Daily.
What does JENNIE wear in the Moncler campaign?
The Karakorum jacket in black and the Tibb gilet in caramel.


