Promotional Models in New YorkTrade show models, brand ambassadors and street teams across the five boroughs
From the Javits Center show floor to a sampling cart in SoHo, we staff New York activations with people who live here and know how the city moves.
- Alcohol-service certified
- Trained to serve alcohol
- Local to New York
- Since 2001
- Staffing events since
- 2001
- Events staffed
- 5,000+
- Cities across the US
- 100+
- Of staff available
- 100s
- Global brand partners
- 25+
- Campaign impressions
- 1B+
Hire promo models who know New York
New York's event calendar never really slows down, and much of it runs through the Javits Center on Manhattan's West Side. The New York International Auto Show fills it in spring, the Summer Fancy Food Show draws thousands of food-industry buyers, NY NOW brings wholesale buyers each winter, and New York Comic Con takes over every October. Beyond the show floor, brands set up around Madison Square Garden and Barclays Center, at Yankee Stadium and Citi Field, and on the sidewalks of SoHo, Times Square and Williamsburg. Each setting asks something different of your staff: product fluency at a booth, stamina on a festival lawn, poise on a crowded corner.
Rockstarr Media has staffed events since 2001, with more than 5,000 events behind us in over 100 U.S. cities. Our New York team lives in the five boroughs and the suburbs of New Jersey, Long Island, Westchester and Connecticut, so we rarely need to fly anyone in. You get staff who already know the subway, the building and the crowd. They are trained to serve alcohol for tastings and bar promotions, and because Rockstarr is also a media company, we can add photo and video coverage of your activation.
Everything we staff in New York
Grand openings & retail activations
Greeters, hosts and promo teams that bring people through the door on day one and keep the energy up.
Festivals, concerts & sporting events
Activation staff for tents, sponsor zones and fan experiences: sign-ups, giveaways, photo moments and crowd flow.
Beverage sampling & bar promotions
Models certified and trained to serve alcohol, for beer, wine and spirits sampling, bar and nightclub promotions, launches and VIP events. Staff at alcohol events are 21 or older.
Car shows & dealership events
Spokesmodels and hosts for vehicle launches, dealership weekends and auto shows.
Corporate events, hostesses & greeters
Registration, check-in, greeting and guiding for conferences, galas, hotel ballroom events and private parties.
Spokesmodels & on-camera hosts
Talent who can present your product on a stage or on camera, plus content shot during the event for your social channels.
New York venues we staff
- Javits Center
- Madison Square Garden
- Barclays Center
- Yankee Stadium
- Citi Field
- MetLife Stadium (East Rutherford, NJ)
- USTA Billie Jean King National Tennis Center
- Brooklyn Navy Yard
- Hudson Yards
- Times Square
Across New York & nearby
- Midtown Manhattan
- Hudson Yards
- SoHo
- Financial District
- Upper East Side
- Williamsburg
- DUMBO
- Downtown Brooklyn
- Long Island City
- Flushing
- The Bronx
- Staten Island
- Jersey City
- Hoboken
- White Plains
- Stamford, CT
New York details we plan for
Budget for the Congestion Relief Zone
Since January 2025, vehicles entering Manhattan streets at or below 60th Street pay a Congestion Relief Zone toll, with the rate set by vehicle type and time of day. If your activation needs a van for product or display drops in Midtown or downtown, plan for the toll, and move staff by subway wherever the load allows.
Read the Javits exhibitor manual early
The Javits Center sits on 11th Avenue at West 34th Street, a short walk from the 7 train's 34 St–Hudson Yards station. Rules on freight, booth construction and what booth staff may carry in are set by each show's exhibitor manual and contractor, so check yours early and tell us what the team can handle on install day.
Sidewalk activations need a permit plan
Events on New York City streets and sidewalks are permitted through the city's Office of Citywide Event Coordination and Management, and some permit types must be filed weeks or months ahead. Before you set a date for a street team or sampling push, confirm whether you will be on a private plaza, inside a permitted event or on public sidewalk.
October is the crunch month
New York Comic Con at the Javits and the Food Network New York City Wine & Food Festival both land in October, and demand for hotels, crews and event staff rises with them. If you are exhibiting or activating that month, book staff early and allow extra travel time around the West Side and festival sites.
New York's big activation dates
- March–AprilNew York International Auto Show
A large consumer auto show at the Javits Center, built around automaker displays that rely on product specialists and greeters.
- Late January–early February (winter market)NY NOW
A wholesale market for gift, home and lifestyle brands at the Javits, where booth staff help with buyer flow and lead capture.
- Late June or July (varies by year)Summer Fancy Food Show
The Specialty Food Association's trade show at the Javits; sampling-heavy booths need staff who can talk product with retail buyers.
- OctoberNew York Comic Con
Four days at the Javits with large exhibitor booths and fan activations that need energetic, well-briefed staff.
- OctoberFood Network New York City Wine & Food Festival
Around 50 food and drink events over four days, with beverage and food brands sampling to big crowds.
Event names link to the organizers' sites. Rockstarr Media is not affiliated with these events.
Local staff in every city we work
Many staffing agencies are based in one city and fly talent to the rest. Rockstarr Media already has staff in place in every major US city and the towns just outside them, so your team is local wherever your event is. It is rare that we need to fly anyone in.
- Cities with local staff
- 100+
- Events staffed
- 5,000+
- Of staff available
- 100s
- Staffing events since
- 2001
| Rockstarr Media | Fly-in staffing | |
|---|---|---|
| Where your team lives | ✓ In your city, or a short drive away | Flown in from another city |
| Travel costs | ✓ Rarely any: no flights or hotels to cover | Flights, hotels and per diems often added |
| Knows the venue and the city | ✓ Yes: parking, load-in, the local crowd | Often their first time there |
| Flight delays | ✓ No flights to miss | A late flight can mean an empty booth |
| Last-minute replacements | ✓ Local backups close by | Hard to replace on short notice |
Local teams in every major US city, including
- New York
- Los Angeles
- Chicago
- Houston
- Dallas
- Austin
- San Antonio
- Phoenix
- Las Vegas
- San Diego
- San Francisco
- Seattle
- Denver
- Atlanta
- Miami
- Orlando
- Nashville
- New Orleans
- Charlotte
- Washington, DC
- Philadelphia
- Boston
- Detroit
- Minneapolis
- + the towns around them
Get a quote for promo models in New York
Tell us your date, hours, venue and how many people you need. We reply with options and a price.
Promotional models in New York: questions
How far ahead should I book promotional models in New York?
As early as you can, especially for Javits shows and for October, when Comic Con and the Wine & Food Festival overlap. A few weeks' notice suits most activations, and shorter turnarounds are often possible because our New York staff are local. Send your dates and details for a quote and a confirmation of availability.
Are your New York staff local, or do you fly people in?
They are local. Our New York team lives in the five boroughs and the surrounding suburbs, so it is rare that we fly anyone in. That also means staff who already know the transit routes, the venues and how long it really takes to cross town at 5 p.m.
Do you staff events in New Jersey, Long Island and Westchester?
Yes. Our roster covers the wider metro, including Jersey City, Hoboken and the Meadowlands, Long Island, Westchester and southwestern Connecticut. Tell us where the activation is and we will staff it with people who live nearby.
Can you photograph or film our New York activation?
Yes. Rockstarr Media is also a media company, so we can add photo and video coverage to a staffing booking. That gives you content of the booth, the crowd and the staff in action for social, sales decks or a recap.
Are your New York promotional models certified to serve alcohol?
Yes. Rockstarr Media holds alcohol licensing in every state we work, and our models are certified and trained to serve alcohol, so beverage sampling and bar promotions in New York are covered. Staff at alcohol events are 21 or older.
How experienced is Rockstarr Media at event staffing?
Rockstarr Media has been staffing events since 2001: more than 5,000 events in 100+ cities across the US, with hundreds of staff available and local teams in New York and the towns around it.