Promotional Models in MiamiEvent staff from South Beach to Miami Gardens, for shows, festivals and race weekends
Miami's peak season runs from Art Basel in December to race weekend in spring. We staff it with people who live here and know how to work an international crowd in the heat.
- Alcohol-service certified
- Trained to serve alcohol
- Local to Miami
- Since 2001
- Staffing events since
- 2001
- Events staffed
- 5,000+
- Cities across the US
- 100+
- Of staff available
- 100s
- Global brand partners
- 25+
- Campaign impressions
- 1B+
Hire promo models who know Miami
Miami's event year follows the weather. The Miami Beach Convention Center, with 500,000 square feet of exhibit halls, hosts Art Basel Miami Beach in December, the Discover Boating Miami International Boat Show in February and eMerge Americas. Across the bay, Kaseya Center anchors Biscayne Boulevard and Bayfront Park hosts Ultra in March. Up in Miami Gardens, Hard Rock Stadium becomes a tennis venue for the Miami Open and a racetrack for the Formula 1 Hard Rock Miami Grand Prix. In late February, the South Beach Wine & Food Festival fills Miami Beach with tastings.
Rockstarr Media has staffed more than 5,000 events since 2001, in over 100 U.S. cities. In South Florida our staff live in Miami-Dade and Broward, from Brickell and Doral to Fort Lauderdale and Hollywood, so we rarely need to fly anyone in. If your activation needs Spanish-speaking staff, tell us in the brief and we will cast for it. Our team is trained to serve alcohol for tastings and bar promotions, and as a media company we can add photo and video coverage.
Everything we staff in Miami
Brand ambassadors
Friendly, briefed people who represent your brand at activations, pop-ups and community events and can answer real questions about the product.
Product sampling & in-store demos
Sampling and demo staff for grocery, retail and big-box stores, campuses and street corners, with counts and photos for your recap.
Grand openings & retail activations
Greeters, hosts and promo teams that bring people through the door on day one and keep the energy up.
Car shows & dealership events
Spokesmodels and hosts for vehicle launches, dealership weekends and auto shows.
Corporate events, hostesses & greeters
Registration, check-in, greeting and guiding for conferences, galas, hotel ballroom events and private parties.
Street teams
Flyering, sign-ups and guerrilla teams for downtown, campuses and high-traffic neighborhoods.
Miami venues we staff
- Miami Beach Convention Center
- Kaseya Center
- Hard Rock Stadium (Miami Gardens)
- Miami International Autodrome
- loanDepot park
- Bayfront Park
- Wynwood
- Miami Design District
- Lincoln Road
- Brickell
Across Miami & nearby
- South Beach
- Mid-Beach
- Brickell
- Downtown Miami
- Wynwood
- Design District
- Little Havana
- Coconut Grove
- Coral Gables
- Doral
- Key Biscayne
- Aventura
- Miami Gardens
- Hialeah
- Fort Lauderdale
- Hollywood
Miami details we plan for
Hurricane season sets the outdoor calendar
The Atlantic hurricane season runs from June 1 to November 30, with most activity between mid-August and mid-October. Outdoor activations in those months need a written weather contingency and a clear owner for the call to postpone. Miami's busiest brand calendar, from Art Basel through race weekend, falls outside that window.
Cast for Spanish when it matters
Spanish is widely spoken across Miami-Dade, and international shows such as the Boat Show and Art Basel bring guests from Latin America and beyond. If your demo, sampling script or lead capture needs to run in Spanish, put it in the brief so we can cast bilingual staff and prepare them on the product in both languages.
Art Basel week reaches past the fair
Art Basel Miami Beach runs for a few days in early December at the Miami Beach Convention Center, but gallery events and brand activations spread through Miami Beach, Wynwood and the Design District that week. Book staff early and allow extra time on the causeways between the mainland and the beach.
Sun, heat and causeway traffic
Even in winter, the midday sun in Miami is strong. Outdoor staff at Bayfront Park, on the sand or in a stadium lot need shade, water and scheduled breaks. Miami Beach is reached by a handful of causeways, so on big event weekends plan extra travel time for staff and product deliveries.
Miami's big activation dates
- DecemberArt Basel Miami Beach
An international art fair at the Miami Beach Convention Center that anchors a week of brand activations across the city.
- FebruaryDiscover Boating Miami International Boat Show
Five days across the Miami Beach Convention Center and waterfront sites, where marine and lifestyle brands need knowledgeable staff.
- Late FebruarySouth Beach Wine & Food Festival (SOBEWFF)
More than 100 events over four days with hundreds of chefs and beverage experts, a major sampling stage for drinks brands.
- MarchMiami Open presented by Itaú
Two weeks of pro tennis at Hard Rock Stadium, with sponsor and hospitality activations on the grounds.
- Late April–early MayFormula 1 Hard Rock Miami Grand Prix
A Formula 1 weekend at the Miami International Autodrome with premium hospitality and high-profile sponsor activations.
Event names link to the organizers' sites. Rockstarr Media is not affiliated with these events.
Upcoming Miami shows
Planning an event in Miami? Send us the date and venue and we'll put together a local team.
Full event staffing calendar →Local staff in every city we work
Many staffing agencies are based in one city and fly talent to the rest. Rockstarr Media already has staff in place in every major US city and the towns just outside them, so your team is local wherever your event is. It is rare that we need to fly anyone in.
- Cities with local staff
- 100+
- Events staffed
- 5,000+
- Of staff available
- 100s
- Staffing events since
- 2001
| Rockstarr Media | Fly-in staffing | |
|---|---|---|
| Where your team lives | ✓ In your city, or a short drive away | Flown in from another city |
| Travel costs | ✓ Rarely any: no flights or hotels to cover | Flights, hotels and per diems often added |
| Knows the venue and the city | ✓ Yes: parking, load-in, the local crowd | Often their first time there |
| Flight delays | ✓ No flights to miss | A late flight can mean an empty booth |
| Last-minute replacements | ✓ Local backups close by | Hard to replace on short notice |
Local teams in every major US city, including
- New York
- Los Angeles
- Chicago
- Houston
- Dallas
- Austin
- San Antonio
- Phoenix
- Las Vegas
- San Diego
- San Francisco
- Seattle
- Denver
- Atlanta
- Miami
- Orlando
- Nashville
- New Orleans
- Charlotte
- Washington, DC
- Philadelphia
- Boston
- Detroit
- Minneapolis
- + the towns around them
Get a quote for promo models in Miami
Tell us your date, hours, venue and how many people you need. We reply with options and a price.
Promotional models in Miami: questions
Can you provide Spanish-speaking promotional models in Miami?
Yes. Tell us in your brief that you need Spanish or bilingual staff, and we will cast for it from our local roster. For product demos or lead capture, we also brief staff on how to present your key messages in both languages.
Can you staff activations during Art Basel week?
Yes. Art Basel week brings booths, VIP lounges and pop-ups across Miami Beach, Wynwood and the Design District, and we can staff greeters, hosts and brand ambassadors for them. Demand peaks that week, so reach out as soon as your plans firm up.
Do you cover Fort Lauderdale and the rest of South Florida?
Yes. Our staff live across Miami-Dade and Broward, so we cover Fort Lauderdale, Hollywood, Aventura, Doral, Coral Gables and Miami Gardens as well as the city and the beach. Most South Florida events need no travel at all.
What happens if weather affects an outdoor Miami activation?
Build a weather plan in from the start, especially between June and November. When you book, we will talk through contingencies such as tents, backup times or indoor alternatives, and any rescheduling terms are set out in your quote.
Are your Miami promotional models certified to serve alcohol?
Yes. Rockstarr Media holds alcohol licensing in every state we work, and our models are certified and trained to serve alcohol, so beverage sampling and bar promotions in Miami are covered. Staff at alcohol events are 21 or older.
How experienced is Rockstarr Media at event staffing?
Rockstarr Media has been staffing events since 2001: more than 5,000 events in 100+ cities across the US, with hundreds of staff available and local teams in Miami and the towns around it.