Promotional Models in LexingtonBrand ambassadors for horse country, game days and downtown conventions
Lexington's biggest weekends happen at racetracks, horse parks and arenas. Our local staff know a Keeneland crowd from a Rupp Arena crowd.
- Alcohol-service certified
- Trained to serve alcohol
- Local to Lexington
- Since 2001
Photo: Navin75, CC BY-SA 2.0
- Staffing events since
- 2001
- Events staffed
- 5,000+
- Cities across the US
- 100+
- Of staff available
- 100s
- Global brand partners
- 25+
- Campaign impressions
- 1B+
Hire promo models who know Lexington
Lexington sits where I-75 meets I-64, and its event market is shaped by horses. Keeneland runs its fall meet through October and, in 2026, hosts the Breeders' Cup World Championships on October 30–31. The Kentucky Horse Park on Iron Works Pike welcomes more than a million visitors a year and holds the Defender Kentucky Three-Day Event each April. Downtown, the Central Bank Center offers 200,000 square feet connected to Rupp Arena, with the Lexington Opera House around the corner. In the fall, Kroger Field adds University of Kentucky football crowds to the mix.
Our Lexington staff come from Fayette County and nearby towns such as Georgetown, Nicholasville, Versailles and Winchester, so a hospitality tent near the track or an exhibit hall downtown is a short drive, not a flight. Rockstarr Media has worked events since 2001 and has staffed more than 5,000 of them in over 100 cities. Our local bench is deep enough that we almost never fly people in, and our media team can add photographers and videographers. Every request is quoted individually.
Everything we staff in Lexington
Product sampling & in-store demos
Sampling and demo staff for grocery, retail and big-box stores, campuses and street corners, with counts and photos for your recap.
Grand openings & retail activations
Greeters, hosts and promo teams that bring people through the door on day one and keep the energy up.
Beverage sampling & bar promotions
Models certified and trained to serve alcohol, for beer, wine and spirits sampling, bar and nightclub promotions, launches and VIP events. Staff at alcohol events are 21 or older.
Car shows & dealership events
Spokesmodels and hosts for vehicle launches, dealership weekends and auto shows.
Corporate events, hostesses & greeters
Registration, check-in, greeting and guiding for conferences, galas, hotel ballroom events and private parties.
Spokesmodels & on-camera hosts
Talent who can present your product on a stage or on camera, plus content shot during the event for your social channels.
Street teams
Flyering, sign-ups and guerrilla teams for downtown, campuses and high-traffic neighborhoods.
Lexington venues we staff
- Central Bank Center
- Rupp Arena
- Lexington Opera House
- Keeneland
- Kentucky Horse Park
- Kroger Field
- Red Mile
- Distillery District
- Gatton Park
Across Lexington & nearby
- Downtown
- Distillery District
- Chevy Chase
- Woodland Triangle
- Hamburg
- Beaumont
- Georgetown
- Nicholasville
- Versailles
- Winchester
- Richmond
- Paris
- Midway
- Frankfort
Lexington details we plan for
Plan around the race meets
Keeneland's 2026 fall meet runs October 2–24, with no racing on Mondays or Tuesdays, followed by the Breeders' Cup on October 30–31 and the November Breeding Stock Sale. Those weeks fill hotels and pull hospitality workers toward the track, so October events in Lexington should secure staff and rooms early.
A downtown complex on one block
Central Bank Center and Rupp Arena share 430 West Vine Street, and the Lexington Opera House is at 401 West Short Street. VisitLEX counts more than 1,200 hotel rooms and about 75 restaurants close by. Attendees can walk from exhibit floor to arena, which simplifies staff check-in and wayfinding posts.
The Horse Park is its own world
The Kentucky Horse Park, a state-owned park at 4089 Iron Works Pike, spreads competitions across rings, barns and parking fields. Sponsor staff can cover real distances on foot in a day. We plan for comfortable footwear, layers for unpredictable April weather and clear meeting points for shift changes.
Nightlife and lifestyle activations
The Distillery District, just outside downtown, mixes the James E. Pepper Distillery, Ethereal Brewing, The Burl and the Manchester Hotel, making it a natural fit for nightlife and lifestyle brands. In summer, CRAVE Lexington brings two days of local food and live music to Gatton Park downtown.
Lexington's big activation dates
- AprilDefender Kentucky Three-Day Event
International eventing championship at the Kentucky Horse Park, held the last weekend of April (April 22–25, 2027); draws an affluent equestrian audience.
- JuneRailbird Festival
Music festival in the Infield at Red Mile (June 6–7 in 2026); confirm future dates before planning.
- Late July–AugustCRAVE Lexington
Two-day food and music festival at Gatton Park downtown; good for food, beverage and consumer sampling.
- OctoberKeeneland Fall Meet
A month of racing that brings visitors, hospitality events and sponsor activity into Lexington.
Event names link to the organizers' sites. Rockstarr Media is not affiliated with these events.
Upcoming Lexington shows
Planning an event in Lexington? Send us the date and venue and we'll put together a local team.
Full event staffing calendar →Local staff in every city we work
Many staffing agencies are based in one city and fly talent to the rest. Rockstarr Media already has staff in place in every major US city and the towns just outside them, so your team is local wherever your event is. It is rare that we need to fly anyone in.
- Cities with local staff
- 100+
- Events staffed
- 5,000+
- Of staff available
- 100s
- Staffing events since
- 2001
| Rockstarr Media | Fly-in staffing | |
|---|---|---|
| Where your team lives | ✓ In your city, or a short drive away | Flown in from another city |
| Travel costs | ✓ Rarely any: no flights or hotels to cover | Flights, hotels and per diems often added |
| Knows the venue and the city | ✓ Yes: parking, load-in, the local crowd | Often their first time there |
| Flight delays | ✓ No flights to miss | A late flight can mean an empty booth |
| Last-minute replacements | ✓ Local backups close by | Hard to replace on short notice |
Local teams in every major US city, including
- New York
- Los Angeles
- Chicago
- Houston
- Dallas
- Austin
- San Antonio
- Phoenix
- Las Vegas
- San Diego
- San Francisco
- Seattle
- Denver
- Atlanta
- Miami
- Orlando
- Nashville
- New Orleans
- Charlotte
- Washington, DC
- Philadelphia
- Boston
- Detroit
- Minneapolis
- + the towns around them
Get a quote for promo models in Lexington
Tell us your date, hours, venue and how many people you need. We reply with options and a price.
Promotional models in Lexington: questions
Can you staff hospitality events during Lexington's race meets?
Yes. We supply hosts, greeters and brand ambassadors for corporate hospitality, sponsor displays and private parties during race season. October is the tightest month, when the fall meet and other horse-industry events stack up. Send your dates, guest count and dress code and we will quote a team.
Do you cover the Kentucky Horse Park and towns outside Lexington?
Yes. Our Lexington roster lives across the Bluegrass, so the Kentucky Horse Park, Georgetown, Versailles, Frankfort or Richmond are local jobs rather than travel jobs. For outdoor competitions we plan for long walking distances and changeable spring weather.
Can you provide trade show staff at Central Bank Center?
Yes. We can place booth staff, product demonstrators, registration hosts and lead-capture teams at Central Bank Center, which offers about 200,000 square feet and connects to Rupp Arena. Share your booth size, show hours and goals, and we will recommend headcount and roles.
Can you staff promotions around UK game days and arena concerts?
Yes. Crowds heading to Kroger Field and Rupp Arena are a strong audience for sampling, sign-ups and street-team work. We schedule staff around crowd flow before and after the event, follow the venue's rules on placement, and can add a photographer or videographer to capture the activation.
Are your Lexington promotional models certified to serve alcohol?
Yes. Rockstarr Media holds alcohol licensing in every state we work, and our models are certified and trained to serve alcohol, so beverage sampling and bar promotions in Lexington are covered. Staff at alcohol events are 21 or older.
How experienced is Rockstarr Media at event staffing?
Rockstarr Media has been staffing events since 2001: more than 5,000 events in 100+ cities across the US, with hundreds of staff available and local teams in Lexington and the towns around it.