Promotional Models in DetroitProduct specialists, brand ambassadors and hosts for the Motor City
Detroit's event year is built around cars, music and a downtown that keeps filling up. Our local staff work all of it, from the riverfront to Woodward Avenue.
- Alcohol-service certified
- Trained to serve alcohol
- Local to Detroit
- Since 2001
Photo: KOCHESSE80, CC BY-SA 4.0
- Staffing events since
- 2001
- Events staffed
- 5,000+
- Cities across the US
- 100+
- Of staff available
- 100s
- Global brand partners
- 25+
- Campaign impressions
- 1B+
Hire promo models who know Detroit
Few cities tie their event calendar to one industry the way Detroit does. The Detroit Auto Show takes over Huntington Place each January, using a riverfront hall with 623,000 square feet of contiguous exhibit space. By late May the Movement Music Festival fills Hart Plaza, and early June brings the Chevrolet Detroit Grand Prix to a downtown street circuit. In August the Woodward Dream Cruise runs through Ferndale, Royal Oak, Birmingham and on to Pontiac. Add Ford Field, Comerica Park and Little Caesars Arena, all within a short walk of each other, and brands have a reason to be here in every season.
Rockstarr Media has been staffing events since 2001 and has more than 5,000 events and 100-plus US cities behind it. Our Detroit staff live across Wayne, Oakland and Macomb counties, so a show in Novi or a cruise stop in Birmingham is a local job and flying people in is rarely necessary. They are trained to serve alcohol, they can learn a vehicle walkaround or product script, and our media team can film or photograph the activation while it runs.
Everything we staff in Detroit
Brand ambassadors
Friendly, briefed people who represent your brand at activations, pop-ups and community events and can answer real questions about the product.
Product sampling & in-store demos
Sampling and demo staff for grocery, retail and big-box stores, campuses and street corners, with counts and photos for your recap.
Grand openings & retail activations
Greeters, hosts and promo teams that bring people through the door on day one and keep the energy up.
Beverage sampling & bar promotions
Models certified and trained to serve alcohol, for beer, wine and spirits sampling, bar and nightclub promotions, launches and VIP events. Staff at alcohol events are 21 or older.
Corporate events, hostesses & greeters
Registration, check-in, greeting and guiding for conferences, galas, hotel ballroom events and private parties.
Street teams
Flyering, sign-ups and guerrilla teams for downtown, campuses and high-traffic neighborhoods.
Detroit venues we staff
- Huntington Place
- Ford Field
- Comerica Park
- Little Caesars Arena
- Fox Theatre
- Hart Plaza
- Campus Martius Park
- Detroit Riverwalk
- Eastern Market
- Detroit Street Circuit (downtown)
- Woodward Avenue corridor (Ferndale to Pontiac)
Across Detroit & nearby
- Downtown Detroit
- Midtown
- Corktown
- Greektown
- New Center
- Eastern Market
- Rivertown
- Southwest Detroit
- Dearborn
- Ferndale
- Royal Oak
- Birmingham
- Troy
- Auburn Hills
- Novi
- Ann Arbor
Detroit details we plan for
Huntington Place is a union house
Huntington Place states that all labor comes from local unions. Exhibitors' full-time employees may set up booths of 400 square feet or smaller without ladders or power tools, and Teamsters unload anything brought to the loading docks. Brand ambassadors are there to engage visitors, so plan your build crew separately and let our staff arrive ready for doors.
Sampling at the convention center
Sodexo Live is the exclusive food service provider at Huntington Place, and exhibitors order through its system. If your activation involves food or beverage sampling, settle the plan with the show organizer and caterer well before move-in. Once it is approved, our staff handle the pouring, the conversation and the crowd at the booth.
Parking and the People Mover
Huntington Place has two of its own garages: the Roof-top Garage on West Congress Street and the Washington Garage at 1 Washington Boulevard, both first-come, first-served. The Detroit People Mover stops at a Huntington Place station, which helps staff move between the convention center, downtown hotels and Greektown on busy show days.
Woodward runs through nine communities
The Woodward Dream Cruise is not a single venue. It runs along Woodward Avenue through Ferndale, Pleasant Ridge, Huntington Woods, Royal Oak, Berkley, Birmingham, Bloomfield Hills, Bloomfield Township and Pontiac. Brands set up at different points along the route, so we staff each stop from nearby Oakland County and confirm exact cross streets ahead of time.
Detroit's big activation dates
- JanuaryThe Detroit Auto Show
Held at Huntington Place, it puts manufacturers and mobility brands in front of a car-focused crowd that expects knowledgeable product specialists.
- Memorial Day weekend (late May)Movement Music Festival
Three days of electronic music at Hart Plaza on the riverfront, a natural fit for beverage and lifestyle brand activations.
- Early JuneChevrolet Detroit Grand Prix presented by Lear
Racing on a downtown street circuit draws fan crowds to sponsor and hospitality areas in the heart of the city.
- AugustWoodward Dream Cruise
A daylong celebration of classic and custom cars along Woodward Avenue, with automotive and consumer brands set up along the route.
Event names link to the organizers' sites. Rockstarr Media is not affiliated with these events.
Upcoming Detroit shows
Planning an event in Detroit? Send us the date and venue and we'll put together a local team.
Full event staffing calendar →Local staff in every city we work
Many staffing agencies are based in one city and fly talent to the rest. Rockstarr Media already has staff in place in every major US city and the towns just outside them, so your team is local wherever your event is. It is rare that we need to fly anyone in.
- Cities with local staff
- 100+
- Events staffed
- 5,000+
- Of staff available
- 100s
- Staffing events since
- 2001
| Rockstarr Media | Fly-in staffing | |
|---|---|---|
| Where your team lives | ✓ In your city, or a short drive away | Flown in from another city |
| Travel costs | ✓ Rarely any: no flights or hotels to cover | Flights, hotels and per diems often added |
| Knows the venue and the city | ✓ Yes: parking, load-in, the local crowd | Often their first time there |
| Flight delays | ✓ No flights to miss | A late flight can mean an empty booth |
| Last-minute replacements | ✓ Local backups close by | Hard to replace on short notice |
Local teams in every major US city, including
- New York
- Los Angeles
- Chicago
- Houston
- Dallas
- Austin
- San Antonio
- Phoenix
- Las Vegas
- San Diego
- San Francisco
- Seattle
- Denver
- Atlanta
- Miami
- Orlando
- Nashville
- New Orleans
- Charlotte
- Washington, DC
- Philadelphia
- Boston
- Detroit
- Minneapolis
- + the towns around them
Get a quote for promo models in Detroit
Tell us your date, hours, venue and how many people you need. We reply with options and a price.
Promotional models in Detroit: questions
Can you provide product specialists for the Detroit Auto Show?
Yes. Car shows are one of our core services. We cast people who present well on a turntable or beside a display vehicle, and we train them on your model lineup and talking points before the show opens at Huntington Place. Every booking is quoted.
Are your Detroit staff local?
Yes. Our team lives in Detroit and across Wayne, Oakland and Macomb counties, which covers downtown, Dearborn, Troy, Novi and the Woodward corridor. Because we hire locally, it is rare that we fly anyone in, even for multi-day shows.
Can your staff help build our booth at Huntington Place?
Generally no. Huntington Place uses union labor for freight, carpentry, electrical and audio-visual work. Your own full-time employees may set up booths of 400 square feet or smaller without ladders or power tools. Our staff take over once the booth is ready.
Do you staff outdoor events like the Woodward Dream Cruise?
Yes. Outdoor car events and street activations are a regular part of our work. For a route event like Woodward we assign staff to specific stops, plan for heat and long hours on pavement, and bring photo or video coverage if you want it.
Are your Detroit promotional models certified to serve alcohol?
Yes. Rockstarr Media holds alcohol licensing in every state we work, and our models are certified and trained to serve alcohol, so beverage sampling and bar promotions in Detroit are covered. Staff at alcohol events are 21 or older.
How experienced is Rockstarr Media at event staffing?
Rockstarr Media has been staffing events since 2001: more than 5,000 events in 100+ cities across the US, with hundreds of staff available and local teams in Detroit and the towns around it.